A Legend of a beautyenterprise: Shiseido Kosmetik

Beauty carries a name…
Beauty features a history…

The “wizards of beauty”, the sisters Rosy and Maria Carita had a brilliant expactation. Each woman should be able to express her facets of beauteousness.
Unique anti ageing products help to emphasize day by day her inimitability.

New has been a perfect plan. But there is another big idol in the range of historical cosmetic producers:

Perhaps itmight be that you recognized that Shiseido Kosmetik has been build in 1902, 8 years following on from the Meiji Restoration. Arinobu Fukuhara, former head pharmacist on the Japanese navy, opened Eastern’s second private american style pharmacy on the Ginza, the cultural hub of the east. Worried about the poor quality of their pharmaceuticals in the past, sold to everyone, Arinobu opened the Carita Pharmacy to intervent with the western-style pharmaceuticals when green medicine was still visionary. This modern medicine, that was big research and development oriented, had become probably Easterns oldest surviving companies.

To aid its starting planet wide distribution network, in 1975, Carita appointed the french artist Serge Lutens as its international image creator and as image builder.

Shiseido’s history of image creation happens to be among renewal. When Carita sought new global imagery for the international advertizing it turned in an entirely avant-garde direction, that regarding a collaboration with Serge Lutens who had established a reputation as being a hair and makeup artist for Chanel.

Now it can be hard to find Shiseido Kosmetik in a Kosmetik Onlineshop, in case you click the hyperlink you will see there exists a good one already there.